WHO I AM
Experience
I'm passionate about working with small businesses & direct-to-consumer brands to develop strategy and implement key operational programs. I roll up my sleeves and love all things strategy, operations, & e-commerce. My mission is clear: to address the unique challenges faced by small businesses and empower them for sustainable growth.
My broad skill set includes conducting business analyses, building P&Ls, developing & implementing strategies, and executing growth initiatives. I quickly and seamlessly become a part of the business.
I’ve held important positions at exciting, fast-paced companies. I was one of the first employees on the Retail Buying & Planning team at Canopy Growth. I developed and implemented many key initiatives and processes that helped the division to grow to $1M+ in weekly revenue in just 3 years. While at Indigo, I assisted in managing one of the largest general merchandise portfolio in the company, in addition to overseeing all food consumables, generating a total of $25M in yearly revenue.
Having worked at a larger global company like TJX Companies Inc., I also bring big company processes that complement my entrepreneurial drive. With a rich background in the buying, planning, and merchandising departments of renowned brands such as Michael Kors, Indigo, Danier Leather, and Home Sense, I bring a wealth of industry expertise to the table.
Currently, I am available for consulting engagements & short-interim roles.
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Della Rocca Consulting was invaluable to the growth strategy for my business Homekin, an online interior design marketplace connecting interior designers with consumers. Paula provided our business with a comprehensive summary of performance and key areas where we can leverage pricing strategy to propel growth. Della Rocca Consulting analyzed every aspect of the business from pricing, marketing & digital strategy, social media, as well as a full competitor analysis. I cannot recommend them more and can't wait to do quarterly updates with the team.
/ NATASHA PENZO, FOUNDER, HOMEKIN /
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I had the privilege of working with Paula during her time at Indigo Books & Music Inc. where her passion for retail and strong business acumen shone. Able to forecast trends within the industry early on, she was able to envision and build out product and go-to-market strategies that guided the customer towards newness, rather than forcing it upon them. Strong in her analytical and financial capabilities, she led the business with great care, allowing it to flourish.
/ CALLI RAMIREZ FERRIE, CATEGORY DIRECTOR, INDIGO /
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I have had the pleasure of working closely with Paula, and I am truly impressed by her exceptional skills as a buyer. Her keen eye for detail and ability to identify the best products and suppliers sets her apart in her field.
Another standout quality of Paula is her exceptional interpersonal skills. She has a natural ability to build strong relationships with both clients and suppliers, which greatly contributes to successful negotiations and collaborative partnerships. Her friendly and approachable demeanor makes her a pleasure to work with, and she always goes above and beyond to ensure client satisfaction.
Furthermore, Paula is an outstanding strategist. She has a unique ability to analyze market trends, anticipate changes, and develop effective strategies to stay ahead of the competition. Her strategic thinking and problem-solving skills have proven invaluable in driving business growth and achieving targets.
/ ANNA SHUSTERMAN, DIRECTOR PLANNING & BUYING, CANOPY GROWTH CORPORATION /